The United States Athletic Footwear Market

The United States Athletic Footwear Market College of Bradford - BSc (Hons) Business and Management Studies Foundations of Marketing MAN0105M - Level 1 Intakes 52-55Page 0 of 23Table of ContentsExecutive Summary ....................................................................................................... 11. The US Athletic Footwear Market ............................................................................. 22. Market Segmentation ................................................................................................. 43. Section Targeting ..................................................................................................... 84. Market Positioning (4Ps) ......................................................................................... 114.1 Product ........................................................................................................... 114.2 Promotion....................................................................................................... 134.3 Price ............................................................................................................... 154.4 Place ............................................................................................................... 175. End ............................................................................................................... 186. Reference list............................................................................................................ 19Textbook............................................................................................................... 19Website ................................................................................................................. 197. Bibliography............................................................................................................. 22University of Bradford - BSc (Hons) Business and Management Studies Foundations of Marketing MAN0105M - Level 1 Intakes 52-55Page 1 of 23Executive SummaryThis bit of promoting research is dispatched to assess and inspect the athleticfootwear showcase why this market is worthwhile and possibly beneficial and making a productthat would appear to be fitting and productive in the organization's future as the point of convergence of our nextmarketing campaign.The investigate causes to notice the way that the United States athletic footwear advertise hasshown sensible development in deals in the previous not many years (NPD Group, Inc., 2013) with thespecific of the kids footwear showcase growing twelve percent between 2011 to 2012 (NPDGroup, Inc., 2013). Further examination uncovers that the youngsters footwear showcase that wehave focused on is the perfect section to focus because of the huge increment in US net domesticproducts since 1950 (US Government Spending, 2013), guardians can manage the cost of better needs, desireand extravagance for their kids. Additionally, offspring of age Y and Z are very synchronise dwithin their group of friends by the methods for long range interpersonal communication and media. The dynamic client ofsuch internet based life, Facebook, has increased a 400 percent expansion in the past decade(Kissmetrics, 2013).Our research assess and reasoned that it is important...Buffalo and Fort Erie Public Bridge Authority